Ghosting metrics for bloggers

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To understand what ghosting is, let's look at several completely different situations. Your friend didn't show up for a meeting at the appointed time. You invited a girl to a restaurant, but after 10 minutes she left without saying a word. An employee who has been working at your company for quite a long time didn't show up for work and doesn't answer calls. A potential client who was supposed to make a large order disappeared from the radar and doesn't get in touch. All of the above are not thoughts on the topic of "How did a loser's day go?" but examples of ghosting - a phenomenon that has become a problem of the 21st century.



Ghosting - what is it?

Ghosting metrics for bloggers



Ghosting is the termination of any relationship without warning. It has existed in various forms throughout time. The term itself appeared in psychology not so long ago, in 2011, and comes from the English word ghost. After some time, it spread to many areas, and business relationships were no exception. Ignoring calls, not responding to messages, or sneaking out of a meeting are all examples of ghosting.



Ghosting in small and medium businesses

This phenomenon is widespread in the business world and often leads to wordpress web design agency disastrous consequences. A potential partner or candidate may not show up for a meeting, receive an offer of cooperation, but fail to show up on time. Organizations suffer large financial losses and risk confidentiality of information by hiring employees who will never become part of their company or trying to build a relationship with a partner who is not committed to long-term cooperation.





The most unusual manifestation of ghosting in business is employees leaving their workplaces in the middle of the workday. This problem became one of the topics of the official report on the economic situation in the United States, as it has become widespread. It turned out that every employer at least once in their life has encountered a situation where an employee stopped coming to work and did not make contact. And every tenth applicant did not show up for an interview or refused it at the last minute.



The heads of many companies are seriously concerned about the current situation. However, if you dig deeper and analyze the behavior of the parties, you can find an explanation for everything.



Why Potential Clients/Partners Disappear

Ghosting metrics for bloggers



In fact, there can be a huge number of reasons for ghosting. Let's look at the most common ones:



perhaps your offer is not 100% suitable for the client and he is looking for a more interesting option, but you most likely will not know about it;

a potential partner may not be a partner at all, but an employee of your competitors who has been tasked with collecting information about your company;